Western nations have not fully adopted social commerce currently.
It is emerging economies, consumers that have skipped desktop and traditional search engines, that are expected to drive the next phase of innovation in social media, not advanced economies
The role of social media in ecommerce will become far more relevant. We are beginning to see this now,
Instagram allows businesses to build digital storefronts that promote visual and video content. This notion was corroborated by the analysis of GlobalWebIndex who predict, “shopping via social channels may be an APAC-based phenomenon for now, but a culmination of trends are laying the groundwork for social commerce to gain traction in the West.”
In order for you to stay ahead of the curve you should ensure your social video and social commerce are working in lock-step. Keep in mind that mobile shoppers prefer short, snappy and fun product videos. If you want to explore this phenomenon further, and I suggest you do, check out
this report that illustrates how mobile-first shoppers are using social media across their entire consumer journey in China. This gives a valuable insight into a trend that will soon be integrated across Europe and North America.
ACHTUNG! the link to the report is either not right or doesnt work